Areas of Expertise

General Management Marketing Management Sales Management

General Management

Areas of Expertise

  • Profit Improvement
  • Strategic Planning
  • Operational Improvement
  • Turnarounds
  • Leadership of Cross-Functional Teams
  • Financial Management for the Non-Financial Manager
  • Executive Coaching

Past Projects

  • Orchestrated turnaround from substantial loss through revitalization of product line, operational cost cutting, innovative marketing programs and rehabilitating neglected relationships with distribution channel partners. Turned major loss to break-even in first year, followed by unprecedented profitability growth.
  • Directed strategic planning task force which included client staff, senior executives from parent company and board members. Completed planning process on time and within budget, resulting in three consecutive years of double-digit profitability growth. Major elements of plan included diversification of revenue through sales of complimentary services and third-party developed products.
  • Coached newly promoted Marketing Director to become more effective in daily activities and drastically reduce learning curve time.

Marketing Management

Areas of Expertise

  • Marketing Plan Development
  • Lead Generation
  • New Product Development and Rollout
  • Evaluation of Current Marketing Efforts

Past Projects

  • Identified need to diversify revenue stream to achieve growth goals. Evaluated third-party products for inclusion in client product line and negotiated distribution agreements, resulting in sustained revenue growth.
  • Interim VP of Marketing for recently acquired firm. Assisted new owners recruit and select successor.
  • Advised client on go-to-market strategies for new product and communications/training plan for sales force.
  • Developed and managed launch plan for new product, including strategies for market entry, positioning, packaging, advertising, worldwide distribution, collateral development, pricing, corporate sales, direct marketing, public relations, merchandising, sales training, and end-user and reseller promotional programs. New product more than tripled old product sales in first year.
  • Successfully executed a campaign to put a previously unknown product into mass distribution. Developed relationships with key decision-makers at major distributors in the U.S. and Europe.

Sales Management

Areas of Expertise

  • Revenue Growth
  • Building Effective Sales Organizations
  • Distribution Channel Evaluation
  • Sales Force Motivation
  • Creating a Sales Culture

Past Projects

  • Devised and implemented a sales rep mentoring program designed to boost sales of underperforming and new representatives. Increased an existing representative’s sales by almost 200% and a new representative achieved the highest first-year sales in company history.
  • Interim Regional Manager responsible for demand generation activities and sales support, client service and account management.
  • Created and instituted new compensation structure for client’s hybrid sales organization of direct company sales reps and independent manufacturer’s reps, resulting in a highly motivated sales force that increased sales more than 20% for 5 consecutive years.
  • Recruited, hired and trained Sales Managers, company sales reps and independent sales reps.